Be Car Care Aware
The 'Be Car Care Aware' campaign is a marketing and public relations consumer education campaign to increase the motorists' awareness about vehicle care, Maintenance and repair. The Automotive Aftermarket Industry Association (AAIA) is spearheading the campaign on behalf of the industry. The Car Care Council serves as the brand and information source for the campaign.
National Car Care Month
National Car Care Month is a nationwide effort by businesses, civic groups, the government and the media to focus motorists attention on the need to maintain and repair their cars. It is generally celebrated in April, however, events are held throughout the year since good Maintenance and repair should be practiced regularly.